Comments on: Direct Marketing Has Funny Words http://www.secretlyironic.com/?p=1936 Neither secret, nor ironic, nor an empire Tue, 24 Aug 2010 23:39:48 +0000 hourly 1 http://wordpress.org/?v=3.0 By: David http://www.secretlyironic.com/?p=1936&cpage=1#comment-56390 David Thu, 02 Oct 2008 10:45:32 +0000 http://www.secretlyironic.com/?p=1936#comment-56390 Having worked in an ad agency, I am all too familiar with these concepts. Having been a vegetarian working on a major fast-food chain account (McAwkward, to say the least), I've survived first-hand the Dementor-like soul-sucking that is marketing. Advertising pays well. (And they throw kick-ass parties.) But it doesn't pay well enough. Still, advertisers only do what they can get away with, or what there's advertising demand for. So while there may be some fault with the advertisers for courting high-risk credit card customers, they did so only because the banks were willing to throw them large buckets o' cash to do just that. Advertising is a symptom, not a cause. Still, this doesn't excuse the proliferation of advertising spaces. Ads on airline tray tables? Check. Ads on baby strollers? Check. I suspect within a century, they'll be displaying ads on the moon. Having worked in an ad agency, I am all too familiar with these concepts. Having been a vegetarian working on a major fast-food chain account (McAwkward, to say the least), I’ve survived first-hand the Dementor-like soul-sucking that is marketing.

Advertising pays well. (And they throw kick-ass parties.) But it doesn’t pay well enough.

Still, advertisers only do what they can get away with, or what there’s advertising demand for. So while there may be some fault with the advertisers for courting high-risk credit card customers, they did so only because the banks were willing to throw them large buckets o’ cash to do just that. Advertising is a symptom, not a cause.

Still, this doesn’t excuse the proliferation of advertising spaces. Ads on airline tray tables? Check. Ads on baby strollers? Check. I suspect within a century, they’ll be displaying ads on the moon.

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